Toshiba uses own IK-HR1S 1080i camera for “Space Chair” ad for new 2010 REGZA SV LCD TV series

Toshiba used a helium balloon to transport this chair 98,268-feet into the air — nearing the edge of space — and filmed this “Space Chair” commercial using the company’s own IK-HR1S 1080i camera.

According to an Engadget Article. Here are few facts about the shoot:

* A helium balloon lifted the chair and Toshiba’s own IK-HR1S ultra-compact 1080i camera to a height of 98,268 feet above terra firma
* FAA regulations required that the weight of the rig had to be less than four pounds
* The chair is made of biodegradable balsa wood at a cost of about £2,500
* The rig was launched in Nevada’s Burning Man Black Rock desert
* The temperature dropped to minus 90 degrees at 52,037 feet
* The chair took 83 minutes to reach an altitude of 98,268 feet and just 24 minutes to fall back to earth

[youtube=http://www.youtube.com/watch?v=k6PSbUl_68k]

The IK-HR1S one-piece HDSDI camera is a 1/3-inch CMOS with 2.1 mega pixels offering optional 720p or 1080i scanning operation, both with HD-SDI output.

The single-chip, high speed High Definition camera is extremely small (1 ¾ in. x 1 ¾ in. by 3 in), features an RS-232 serial interface, a C-mount lens interface, produces little to no motion artifacts and delivers very large bandwidth, hence a better signal, over longer distances.

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